Calgary (June 3)

The Cannabis Society went on a short Western Canada run in early June, kicking off with an Investor Conference in Calgary, Alberta. 

Alexander Wihak from the City of Calgary.

Alexander Wihak from the City of Calgary.

The Cannabis Society is dedicated to fostering the cannabis community through events, such as our business conferences. The purpose of this event was to create a unique deal making session and to hear from industry experts, entrepreneurs, investors and service providers on what is to come in this emerging industry.

Bill Hennessey, CEO of The Cannabis Society opened the conference, followed by opening remarks from Alexander Wihak from the City of Calgary. Wihak spoke on Calgary’s new initiative, Point Trotter Industrial Park. The park is the ideal ecosystem for a cannabis hub to spark innovation, build knowledge, and unlock opportunities for collaboration. Interested about finding out more about Point Trotter Industrial Park and how the City of Calgary is supporting the Canadian cannabis industry, go to

The first and only panel of the afternoon focused on investing in cannabis. Moderated by Jordan Alexander (Founder of Extract Magazine), the panel included Adam Grisack (Director of Valuation & Advisory Services, Colliers International), Randy P. Greco (B.Comm. Investor Relations Consultant New Quest Capital), and Baron Lee (CFA Portfolio Manager Matco Financial Inc.)

Alexander and the trio of industry experts discussed topics such as the global cannabis market, unique challenges when evaluating the scalability of a cannabis business, and how premium lease rates in the cannabis sector can impact property value. 

Grisack is a professional commercial real estate appraiser with over 5 years of experience in the appraisal of industrial, retail, and special purpose assets. He has combined this experience with his passion for cannabis to work with producers, retailers, and processors of cannabis on a variety of real estate deals. Further to his real estate experience he has been an avid investor in public Canadian cannabis firms since 2016 as a believer in the long-term potential of cannabis and its wide scope of potential applications.

Greco attended the Southern Alberta Institute of Technology in Calgary. He received his Diploma of Business Administration two years later and subsequently pursued a career in sales and marketing. Randy formed New Quest Capital an independent investor relations firm focusing on providing financial representation for companies and institutional, retail, and individual investors.

Lee has over 10 years of industry experience and began his career at Fiduciary Trust Company of Canada before joining Matco Financial in 2010. In addition to being a member of Matco Financial’s Investment Committee and Equity Working Groups, he is also a Portfolio Manager on the Matco Cannabis Investment Fund and Matco Canadian Equity Class. 

Following the investment panel were individual presentations from Canadian cannabis companies Encann Solutions Inc, BudEh™ , and Illuminate Cannabis Co. and their respective founders, presidents or CEO. 

Lincoln Johnson  is a Co-Founder and current CEO of EnCann Solutions Inc., a Standard Processor applicant based in engineering and pharmaceutical principles with a focus on extractions and white-label services. A trained mechanical engineer, lean six sigma green belt, and graduate of the University of British Columbia, his extensive previous experience includes being the founder of a technology start-up in the industrial analytics space, consulting engineering, and sales.

Eric Blum is the President and Co-Founder of BudEh™. BudEh™ Canada aims to become the central consumer source for locating organizations, and real-time information pertaining to the legal Canadian cannabis market. The heart of the brand is a user-friendly experience that can transition through adult age demographics. Their brand has been crafted to seamlessly blend into the Canadian language and offer a familiar tone for the Canadian market.

Joshua Banko is the Founder and CEO of Illuminate Cannabis Co. The Illuminate Cannabis Co. brand designs and manufactures all of their products from within Canada. They produce these consumer goods with a focus on sustainable and renewable materials such as Bio-Plastic. Utilizing several machining operations such as 3D Printing, CNC routing and Laser Cutting. With this technology they have created a catalogue of unique and novel lifestyle products for recreational and medical cannabis users.

If you’re interested in being a speaker, sponsor, or attendee at The Cannabis Society’s upcoming conferences, please reach out to General Manager, Jessica Domingo at 

The Cannabis Society